85% of US millennials have smartphones (source: Nielsen, Sept 5, 2014) and 57% want a shopping app that offers rewards (source: RLClub US consumer survey, Feb 2017).
48% of shoppers globally learn about new products in the store (source: Nielsen, July 20, 2015).
According to a recent survey, when shopping, millennials want:
Of those US millennials that showed interest in a shopping app, over 60% said they would complete a number of daily brand interactions in return for rewards (source: RLClub US consumer survey, Feb 2017).
RLClub stands for Rewards & Loyalty Club and was started in 2013
RLClub has built, launched, and now operates loyalty apps for six partners in Europe and Asia
We enable their 150 m users to get paid by consuming ads from 130 retailers and brands